Radiohead’s unconventional distribution of In Rainbows
Wednesday, October 17th, 2007
Anyone who has at least a semblance of good taste in music will most probably be listening to Radiohead’s newest album right now. In Rainbows was released a few days ago on their official website — and yes, you cheap mofo, the electronic version can be had for free if you want.
Radiohead is testing the limits of indie style distribution and publicity with In Rainbows. First of all, marketing the album is very unconventional in that the existence of the album was only announced a couple of weeks before its actual release. Then there is the fact that the band has left it up to its fans to decide how much they want to pay for the album. Yup, you can get it for free if you’re cheap (a physical boxed set of the album will be made available this December though). This simple decision alone has left the recording industry reeling from the ramifications of Radiohead’s move. Even though the band is not the first one to really explore the avenues of self distribution (Prince and Ani DiFranco have done it before), their decision has, nonetheless, bode ill tidings for the well established (and creatively stifling) corporate setup. If Radiohead succeeds in this endeavor it could signal the death of the music industry as we know it. Radiohead would have sent a clear signal that the middleman could now be cut off and the artist can now directly communicate and distribute his music to his fans.
I hope this is an experiment that Radiohead succeeds in.
Beth Ditto is proudly carrying the torch for all of the brave and controversial women rockers who came before her. If you still doubt if Beth Ditto can rightfully claim the rock chick crown then just look at the daring cover she agreed to do for
After a full day of seriously thinking of what CDs I’m going to order this month in Amazon, I finally decided to get the last two albums from
Ok, The
I was particularly interested in the comment that Sally posted in my previous blog entry A Trip To a Music Store — and Why I Never Go There Anymore. She was quite correct in her observation — and it’s something that I actually share with her.
Every time I go to a record store I am immediately reminded of why I have sworn off brick and mortar music shops altogether (unless it’s second hand CD shops) and have come to rely on online shopping as my main source of getting my CDs.
There’s no denying it, music piracy is still a very prickly topic to talk about. It has achieved the mythic status of politics and religion as a subject that should not be discussed. As the debate rages regarding subject even artists themselves are being forced to take sides in this intellectual debate.