Radiohead’s unconventional distribution of In Rainbows
Wednesday, October 17th, 2007
Anyone who has at least a semblance of good taste in music will most probably be listening to Radiohead’s newest album right now. In Rainbows was released a few days ago on their official website — and yes, you cheap mofo, the electronic version can be had for free if you want.
Radiohead is testing the limits of indie style distribution and publicity with In Rainbows. First of all, marketing the album is very unconventional in that the existence of the album was only announced a couple of weeks before its actual release. Then there is the fact that the band has left it up to its fans to decide how much they want to pay for the album. Yup, you can get it for free if you’re cheap (a physical boxed set of the album will be made available this December though). This simple decision alone has left the recording industry reeling from the ramifications of Radiohead’s move. Even though the band is not the first one to really explore the avenues of self distribution (Prince and Ani DiFranco have done it before), their decision has, nonetheless, bode ill tidings for the well established (and creatively stifling) corporate setup. If Radiohead succeeds in this endeavor it could signal the death of the music industry as we know it. Radiohead would have sent a clear signal that the middleman could now be cut off and the artist can now directly communicate and distribute his music to his fans.
I hope this is an experiment that Radiohead succeeds in.
I recently acquired a couple of albums from the band
My friends and I have been talking about the new
Man, I am so stoked!
One of the most embarassing things to happen to an avowed music fan is to actually miss an important piece of information with regards to music. And what makes it doubly embarrassing is that the information involves a band of which you are a big fan.
I am quite stoked about
I’ve been hearing a smattering of news and views about the San Francisco based band
I am currently going crazy over the new
I am having a lot of fun listening to
In what could probably be one of the more inspired marketing gimmicks in recent years,
I recently blogged about my love for Girl Talk. I think he is one trippy DJ. Today though I have another reason to anticipate anothe Girl Talk release because of the announcement that he will be remixing
Matt Sharp’s post-Weezer band
Luscious Jackson fans are surely a happy bunch this year. Last February, their greatest hits compilation was released. Then a couple of months after, it was Jill Cunniff releasing her solo album City Beach. Now it’s Gabby Glaser’s turn as she releases her own solo album Gimme Splash this month (tomorrow to be exact).
The Editors