White Stripes offer Icky Thump thumb drives
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In what could probably be one of the more inspired marketing gimmicks in recent years, The White Stripes are offering Jack and Meg thumb drives at their online store.
The 512 megabyte thumb drives, that has a funky graphic depicting either Meg or Jack, contain an electronic copy of the band’s new album Icky Thump in Apple Lossless format. This merchandise is very limited with only 3,333 of each drive variant available for sale.
I’m thinking of getting one myself.
The White Stripes, Icky Thump, Apple Lossless Format
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